The 33rd Annual FiFi Awards

The Fragrance Foundation honored the best and brightest at the fragrance industry’s most prestigious event.

he Fragrance Foundation continued its tradition of recognizing the best in the fragrance industry at a ceremony held on April 7 at the Hammerstein Ballroom in New York City.

More than 1000 beauty industry celebrants gathered to honor this year’s winners that were recognized for a variety of accomplishments in a range of categories.

This year’s celebrity host was Academy award-winning actress Marisa Tomei. Other entertainment, fashion and industry personalties at the event were actress Katie Holmes and Michael Gould, chairman and chief executive of Bloomingdales, who presented the Hall of Fame Awards to Carolina Herrera and Arie L. Kopelman, respectively.

CONSUMER’S CHOICE AWARDS

Cosmopolitan Magazine
Presented by: Donna Kalajian Lagani & Rachel Hayes

Women’s Winner*
• DKNY Be Delicious, Donna Karan Cosmetics
• Ralph Cool, Ralph Lauren Fragrances

Men’s Winner
• Romance Silver, Ralph Lauren Fragrances

CosmoGirl! Magazine
Presented by: Kristine Welker &
Susan Schulz

Women’s Winner
• curious Britney Spears, Elizabeth Arden

Men’s Winner
• adidas moves FRESH for Him, Coty Beauty US

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR

Presented by: Michael Edwards & Veronica Webb
• International Flavors & Fragrances Sensory Perception

CERTIFIED FRAGRANCE SALES SPECIALIST*

Presented by: Marisa Tomei
• Sephora sales specialists: Joel Robbins, Beechwood, OH store & Diane Scagnelli, Manhasset, NY store

HALL OF FAME AWARD

Presented by: Michael Gould, chairman & chief executive Bloomingdales
• Arie L. Kopelman, vice chairman of Chanel

RETAIL INNOVATION OF THE YEAR

Presented by: Marisa Tomei
• Bath & Body Works

BEST PACKAGING OF THE YEAR

Presented by: Harry Slatkin & Monica Potter

Men’s Popular Appeal
• Spirit Antonio Banderas, PUIGFragrances & Personal Care

Men’s Prestige
• L’Eau Bleue D’Issey Pour Homme, Beaute Prestige International

Women’s Popular Appeal
• the healing garden in bloom, Coty Beauty US
Suppliers
Fragrance: IFF
Designer:
Jane Tarallo,
Coty Beauty USBottle: The Glass Group
Cap: Lombardi Design
Pump: Emsar

Women’s Prestige
• Shanghai, Horizon Beauty/Gary Farn Suppliers
Fragrance: Firmenich
Package Designer: Marc Rosen
Bottle: Brosse
Cap: Maticplast
Pump/Spray Dispenser: Valois
Carton: Arkay

ADVERTISING CAMPAIGN OF THE YEAR – PRINT & TV (MEN’S OR WOMEN’S)

Presented by: Pamela Baxter & Donny Deutsch

Print Campaign
• Burberry Brit – “A New Fragrance for Men,” Cosmopolitan Cosmetics/Burberry Fragrance

TV Campaign
• “True Star” – Tommy Hilfiger Toiletries

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE

Presented by: Pamela Baxter & Donny Deutsch

Scent Bite*
• Elegant Bride
• Elle

Scent Feature
• Allure

HALL OF FAME AWARD

Presented by: Katie Holmes
• Carolina Herrera

BATH AND BODY LINE OF THE YEAR

Presented by: Eric Thoreux & Lara Spencer
• Chanel No 5 Seduction Collection, Chanel

INTERIOR SCENT COLLECTION OF THE YEAR

Presented by: Eric Thoreux & Lara Spencer

SPECIALTY
• GAP Scents Color Block Candles,GAP Inc.

PRESTIGE
• Scented Candle, Cartier

FRAGRANCE HALL OF FAME

Presented by: Jack Wiswall & Theodora Richards
• Arpege – Lanvin Paris

2005 MEN’S FRAGRANCE OF THE YEAR

Presented by: Jill Belasco & Alan Cumming

Popular Appeal
• Spirit Antonio Banderas,
PUIG Fragrances & Personal Care

Private Label/Direct Sell
• Liquid Karl by KarlLagerfeld for H&M – Unilever Cosmetics Intern’l

Men’s Nouveau Niche
• Paul Smith London for Men, Cosmopolitan Cosmetics/InterParfums

Luxe
• Burberry Brit for Men, Cosmo­po­li­tan Cosmetics/Burberry Fragrance
Suppliers
Fragrance: Antoine Maisondieu,Givaudan
Package Designer:Fabien Baron
Suppliers for Burberry Brit
Bottle: Saint-Gobain Desjonqueres
Cap: Augros• Collar: Tesem
Dispensing System: Calmar
Carton/Packaging: Printor

2005 WOMEN’S FRAGRANCE OF THE YEAR

Presented by: Don Loftus & Ashanti

Popular Appeal
• the healing garden in bloom, Coty Beauty US
Suppliers
Fragrance: IFF
Designer: Jane Tarallo, Coty Beauty US
Bottle: The Glass Group
Cap: Lombardi Design
Pump: Emsar, Inc.
Carton: Cultech

Private Label/Direct Sell
• Today. Tomorrow. Always Eau de Parfum, Avon Products Inc.

Awards Presented by: Kathy Cullin & Catherine Malandrino

Nouveau Niche
• Burberry Brit Red, Cosmopolitan Cosmetics/Burberry Fragrance

Suppliers
Fragrance: Natalie Gracia-Cetto, Givaudan
Package Designer: Fabien Baron
Bottle: Saint Gobain Desjonqueres
Cap: Augros
Collar: Tesem
Pump/Activator Supplier: Calmar
Carton/Packaging: Printor

Luxe
• Prada Fragrance,Puig Prestige Beauty

Sense of Smell Day Promotes Fragrance

The fragrance industry also helped the general public across the U.S. learn more about aromas in another major event. On April 30, the Sense of Smell Institute held the 12th annual Sense of Smell Day, co-sponsored by: IFF, Givaudan, and Symrise which ‘Adopted Museums’ by underwriting grants; The Demeter Fragrance Library donated fragrances for the Test Your Smell Kits; Odor-Eaters sponsored the Odor-Eaters Rotten Sneaker Contest at the Arizona Science Center and at the Maryland Science Center; TriSenx loaned its new fragrance diffusion device to a select number of participating museums; and Fragrance Resources, Laurice & Co., and Coty each gave generous contributions.
Activities were held at various museums around the country.

The activities were designed to heighten awareness of the importance of aromas in everyday life.